Sammy Ofer School of Communications - The school offers an international undergraduate track that focuses on new media.
Students can choose their field of expertise from the following specializations:
- Marketing communications: students focus on innovative strategies in digital platforms such as social media and marketing. They also learn more about PR, Communication Advisement and more.
- Digital influence and perceptions: this specialization focuses on ways in which perception influence is gained via visual content creation and measuring impact.
- Interactive communications: in this specialization, students learn about human and technology interactions and user experience (UX).
The program is designed to be completed in three years (six semesters). Studies include both theoretical and practical elements.
During their studies, students have access to advanced technologies and media equipment such as TV studios, newsroom, 3D printers and digital fabrication equipment, postproduction rooms, radio studio and more. This allows them to implement the studied topics and gain hands-on experience.
Students can participate in production of the school’s radio station and its news website; both are staffed by the university students and professional journalists.
In addition, students from the second year and above can take part in various internships. Students in the 7th semester can take part in an exchange program.
Read more generally about - International B.A. Programs in Social Sciences in Israel
Social network analysis
Influencers and followers
Human computer interface
Identity and culture in visual media
Storytelling and message promotion
Read more about - International B.A. Programs in Politics in Israel
Read more about: Reichman University (IDC Herzliya)